Aslında görsel malzemelerle yapılan kimlikleri düşünürsek bu bizi daha da eski tarihlere götürür.

Önce Ortaçağ’ da ticareti kontrol altında tutmak için kimliklerin kullanıldığını, ardından da 1700’ lü yıllarda tüccarların kendilerine ait amblem ya da mühürlerinin olduğunu bilgiler arasında buluruz.

Endüstri, imalat ve seri üretimle birlikte bu amblem ve görsel kimliklere rağbet artmıştır. 1950’ lerden sonra da bu görsel kimlikler ve amblemlerin yanında sözel iletişim unsurlarıyla da birleşerek kurumsallık bütünlüğü oluşturulmaya başlanmıştır. Tüketiciler tarafından da kurumsallaşmış firmalar dikkate alınmaya başlanmıştır. Bu yüzden kimlik kavramı büyük önem taşımaktadır.

Kimlik kavramını üç başlık altında toplayabiliriz;

• Bireysel Kimlik: Kişiye özeldir. Bizi biz yapan kavramdır diyebiliriz.
• Kolektif Kimlik: Zaman içinde var olmuş, isim yapmış grupların, diğerlerinden farkını ortaya koyan kimliktir.
• Kurum Kimliği: Kolektif olarak net bir kimlik geliştirdikten sonra üyelerini kendilerine bağlamak ile oluşturulur. Bunun için de bazı değerlere sahip olmak gerekir.

“Kurum kimliği denilince birçok kişinin aklına gelen ilk şeyler; kuruluşun logosu, kullandığı renkler ve amblemi gibi görsel unsurlar olsa da, bu unsurlar bu kavramı belirlemede ve açıklamada yetersiz kalmaktadır. Oysa kurum kimliği; bu görsel unsurları içine alan kurumsal tasarımın yanı sıra kurumsal davranış, kurumsal iletişim ve kurum felsefesi unsurlarından meydana gelmektedir.” (Bozkurt, 2004:111).

KURUM KİMLİĞİNİN UNSURLARI

• Kurumsal Davranış
• Kurumsal İletişim
• Kurum Felsefesi
• Monolitik Kimlik
• Desteklenmiş Kimlik
• Marka Kimliği

Bizim ilgi alanımız olan marka kimliğini biraz daha açalım. Markalı ürünler kurumun kimliğindense markanın kimliğini daha çok ön planda tutmak isterler. Çünkü tüketici kurumun kimliğinden çok markanın kimliğiyle ilgilenir.

       “Marka kimliği bir kişinin veya kişiler grubunun bir ürüne gösterdiği duygusal olduğu kadar rasyonel bağdaştırmalar bütünü bir başka deyişle ürünün kişiye çağrıştırdığı duygu ve düşünceler bütünüdür” (Peltekoğlu,1998:287).

       “Ürünü belli bir işaretle belirleme politikası bir ürünün satışını desteklemek için güçlü bir araçtır” (Wally, 1999:115).

       “Marka ile tüketici arasındaki bağ kimlik ile oluşmaktadır. Marka kimliği rekabetçi ortamda markanın gelişimini sürdürmesi ve kârlı bir büyüme sağlaması için sıçrama tahtası olacaktır” (Akıncı, 1998:239).

KURUMSAL KİMLİK TASARIMI

Kurumların diğerlerinden ayırt edilebilmeleri için bu kimliğe ihtiyaçları vardır.

Firmaların bu sayede oluşturmak istediği amaçlar şöyledir;

• Kurumu tanıtmak ve reklamını yapmak
• Belirlenen hedef kitleye ulaşmak
• Kamuoyunu etkilemek
• Kurum için sağlam bir imaj oluşturmak
• İç ve dış uyumu sağlamak
• Finansal yatırımcıları etkilemek
• Diğer rakiplerinin önüne geçmek

       “Bir şirketin stratejik olarak tanımlanmış ve operasyonel olarak uygulamalı içsel ve dışsal olarak şirketin kendisinin sunumu ve davranışıdır” (Uzoğlu, 1999).

       “Kurumsal kimlik, güvenilirlik oluşturmak için stratejik bir kaynaktır ve çeşitli çıkar grupları arasında destek ve yeni iş çevrelerinde rekabet avantajı kazanmak olarak ele alınmaktadır” (Dowlig, 1986:109).

Wally OLLINS’ e göre kurumsal kimlik;

• Kim olduğunu
• Ne yaptığını
• Nasıl yaptığını

Doğru yansıtabilmelidir.

BİR MARKANIN OLMAZSA OLMAZI KURUMSAL KİMLİK yazısı ilk önce Fil Grafik & Web üzerinde ortaya çıktı.

Header one

Header two

Header three

Header four

Header five

Header six

Blockquotes

Single line blockquote:

Stay hungry. Stay foolish.

Multi line blockquote with a cite reference:

People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying no to 1,000 things.

Steve Jobs – Apple Worldwide Developers’ Conference, 1997

Tables

Definition Lists

Definition List Title

Definition list division.

Startup

A startup company or startup is a company or temporary organization designed to search for a repeatable and scalable business model.

#dowork

Coined by Rob Dyrdek and his personal body guard Christopher “Big Black” Boykins, “Do Work” works as a self motivator, to motivating your friends.

Do It Live

I’ll let Bill O’Reilly will explain this one.

Unordered Lists (Nested)

• List item one
  • List item one
    • List item one
    • List item two
    • List item three
    • List item four
  • List item two
  • List item three
  • List item four
• List item two
• List item three
• List item four

Ordered List (Nested)

1. List item one
   1. List item one
      1. List item one
      2. List item two
      3. List item three
      4. List item four
   2. List item two
   3. List item three
   4. List item four
2. List item two
3. List item three
4. List item four

HTML Tags

These supported tags come from the WordPress.com code FAQ.

Address Tag

Anchor Tag (aka. Link)

This is an example of a link.

Abbreviation Tag

The abbreviation srsly stands for “seriously”.

Acronym Tag (deprecated in HTML5)

The acronym ftw stands for “for the win”.

Big Tag (deprecated in HTML5)

These tests are a big deal, but this tag is no longer supported in HTML5.

Cite Tag

“Code is poetry.” —Automattic

Code Tag

You will learn later on in these tests that word-wrap: break-word; will be your best friend.

Delete Tag

This tag will let you strikeout text, but this tag is no longer supported in HTML5 (use the <strike> instead).

Emphasize Tag

The emphasize tag should italicize text.

Insert Tag

This tag should denote inserted text.

Keyboard Tag

This scarcely known tag emulates keyboard text, which is usually styled like the <code> tag.

Preformatted Tag

This tag styles large blocks of code.

.post-title {
	margin: 0 0 5px;
	font-weight: bold;
	font-size: 38px;
	line-height: 1.2;
	and here's a line of some really, really, really, really long text, just to see how the PRE tag handles it and to find out how it overflows;
}

Quote Tag

Developers, developers, developers… –Steve Ballmer

Strike Tag (deprecated in HTML5)

This tag shows strike-through text

Strong Tag

This tag shows bold text.

Subscript Tag

Getting our science styling on with H₂O, which should push the “2” down.

Superscript Tag

Still sticking with science and Isaac Newton’s E = MC², which should lift the 2 up.

Teletype Tag (deprecated in HTML5)

This rarely used tag emulates teletype text, which is usually styled like the <code> tag.

Variable Tag

This allows you to denote variables.

Markup: HTML Tags and Formatting yazısı ilk önce Fil Grafik & Web üzerinde ortaya çıktı.

Default

This is a paragraph. It should not have any alignment of any kind. It should just flow like you would normally expect. Nothing fancy. Just straight up text, free flowing, with love. Completely neutral and not picking a side or sitting on the fence. It just is. It just freaking is. It likes where it is. It does not feel compelled to pick a side. Leave him be. It will just be better that way. Trust me.

Left Align

This is a paragraph. It is left aligned. Because of this, it is a bit more liberal in it’s views. It’s favorite color is green. Left align tends to be more eco-friendly, but it provides no concrete evidence that it really is. Even though it likes share the wealth evenly, it leaves the equal distribution up to justified alignment.

Center Align

This is a paragraph. It is center aligned. Center is, but nature, a fence sitter. A flip flopper. It has a difficult time making up its mind. It wants to pick a side. Really, it does. It has the best intentions, but it tends to complicate matters more than help. The best you can do is try to win it over and hope for the best. I hear center align does take bribes.

Right Align

This is a paragraph. It is right aligned. It is a bit more conservative in it’s views. It’s prefers to not be told what to do or how to do it. Right align totally owns a slew of guns and loves to head to the range for some practice. Which is cool and all. I mean, it’s a pretty good shot from at least four or five football fields away. Dead on. So boss.

Justify Align

This is a paragraph. It is justify aligned. It gets really mad when people associate it with Justin Timberlake. Typically, justified is pretty straight laced. It likes everything to be in it’s place and not all cattywampus like the rest of the aligns. I am not saying that makes it better than the rest of the aligns, but it does tend to put off more of an elitist attitude.

Markup: Text Alignment yazısı ilk önce Fil Grafik & Web üzerinde ortaya çıktı.

On the topic of alignment, it should be noted that users can choose from the options of None, Left, Right, and Center. In addition, they also get the options of Thumbnail, Medium, Large & Fullsize.

The image above happens to be centered.

The rest of this paragraph is filler for the sake of seeing the text wrap around the 150×150 image, which is left aligned.

As you can see the should be some space above, below, and to the right of the image. The text should not be creeping on the image. Creeping is just not right. Images need breathing room too. Let them speak like you words. Let them do their jobs without any hassle from the text. In about one more sentence here, we’ll see that the text moves from the right of the image down below the image in seamless transition. Again, letting the do it’s thang. Mission accomplished!

And now for a massively large image. It also has no alignment.

The image above, though 1200px wide, should not overflow the content area. It should remain contained with no visible disruption to the flow of content.

And now we’re going to shift things to the right align. Again, there should be plenty of room above, below, and to the left of the image. Just look at him there… Hey guy! Way to rock that right side. I don’t care what the left aligned image says, you look great. Don’t let anyone else tell you differently.

In just a bit here, you should see the text start to wrap below the right aligned image and settle in nicely. There should still be plenty of room and everything should be sitting pretty. Yeah… Just like that. It never felt so good to be right.

And just when you thought we were done, we’re going to do them all over again with captions!

The image above happens to be centered. The caption also has a link in it, just to see if it does anything funky.

The rest of this paragraph is filler for the sake of seeing the text wrap around the 150×150 image, which is left aligned.

As you can see the should be some space above, below, and to the right of the image. The text should not be creeping on the image. Creeping is just not right. Images need breathing room too. Let them speak like you words. Let them do their jobs without any hassle from the text. In about one more sentence here, we’ll see that the text moves from the right of the image down below the image in seamless transition. Again, letting the do it’s thang. Mission accomplished!

And now for a massively large image. It also has no alignment.

The image above, though 1200px wide, should not overflow the content area. It should remain contained with no visible disruption to the flow of content.

And now we’re going to shift things to the right align. Again, there should be plenty of room above, below, and to the left of the image. Just look at him there… Hey guy! Way to rock that right side. I don’t care what the left aligned image says, you look great. Don’t let anyone else tell you differently.

In just a bit here, you should see the text start to wrap below the right aligned image and settle in nicely. There should still be plenty of room and everything should be sitting pretty. Yeah… Just like that. It never felt so good to be right.

And that’s a wrap, yo! You survived the tumultuous waters of alignment. Image alignment achievement unlocked!

Markup: Image Alignment yazısı ilk önce Fil Grafik & Web üzerinde ortaya çıktı.